Assistant search!

In most resent male magazines, an advertisement has been posted to become the assistant for the MOST INTERESTING MAN IN THE WORLD.  This Dos Equis beer add plays the part of their recent television commercials.  I guess the question would be, "is this add real?"  The reason i ask is because the website follows through with application.  Now what makes me question this entire thing is the random quotes and funny texts.  If in fact the add is all made up to get people to fill out a survey, it does its job.