Tuesday, April 8, 2008
Apple Perfection
As a satisfied customer, I've grown to appreciate the products Macintosh comes out with. Physical design of their merchandise is very sleek and appealing to consumers. While this would be a key factor for most people, it is the overall design that fancies my attention. Yes the product design is great, but what really draws my attention is their package design. From choice of color to patterns on the styrofoam, the company seems to take just as much consideration with these factors as they do the products themselves. It is for these commonly ignored reasons why i feel this company is far superior than their competitors.
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Customer perceptions carried out from the most mundane details in packaging to the ad campaigns themselves. Its a formula that is working and Apple is great at finding the right resources (designers, writers, creatives) to keep it progressive and fresh. In a sense they have to. Their core audience are the exactly that - the progressive and fresh.
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